Overview
Pulse is an app designed to assist Gen Z individuals as they enter the workforce, aiming to enhance their pre- and onboarding experiences.
The Problem
Companies often struggle to retain talent due to unclear onboarding processes, leaving Gen Z newcomers feeling disregarded, anxious, and unprepared. Newly hired employees frequently experience this due to unclear onboarding plans and bad company communication.
The Solution
Pulse offers a visual map that outlines tasks and objectives, providing a clear path for new employees. Additionally, it features a virtual assistant, also known as "your buddy," to guide them through their onboarding journey.
My contribution
UX & UI Design
The team
Melissa N. Bento Camila Mendez Richie Hug Dilek Ilker Rakan Alabadi
Tools
Figma Illustrator
Process
The Brief
Design an intelligent experience for a successful pre & onboarding employee experience.
First, definitions and objectives were established:
1️⃣ Pre-boarding:
The first contacts, the signature of the contract, and the days before the start date.
- Attract people
- Build excitement
- Help employees feel prepared for their first day
2️⃣ On-boarding:
The first days and weeks of company and functional onboarding.
- Help employees feel welcomed and part of the company
- Provide company values
- Inform about teams
- Set the expectations
What did we aim to learn?
- UNIQUENESS✨: Understand the unique aspects of new employees and how to align with their expectations.
- MOTIVATION🎖️: Identify factors that engage and motivate employees during pre-boarding and onboarding.
- CULTURE💃🏽: Explore the significance of workplace culture and its impact on new hires' expectations.
- TOOLS⚒️ : Assess the current tools used to facilitate connections between new hires and companies.
Research
We primarily conducted secondary research and translated our findings into insights:
HMW Questions
We rephrased these insights into goal-oriented questions to drive further research. How might...
... we design a future intelligent experience to seamlessly onboard new employees into their roles?
this experience help a company communicate its values while welcoming and onboarding new employees effectively?
User Research
With a clear understanding of the topic, we established criteria and interviewed 10 individuals to empathize with potential users.
Interview Insights
By speaking with 10 Gen Z employees, we identified their pains, needs, and goals, which provided opportunities to design a solution. Four main insights emerged:
Archetype
We recognized a pattern among our interviewees and defined an archetype to guide our design process, outlining its characteristics:
UX Design
User Journey
Once we comprehended our users' experiences, we outlined their journey across three phases: pre-boarding, day 1 at the job, and the first week:
Scenarios
Our social coworker user would go through the following scenarios:
User Tasks
The user journey story and visualization helped delineate the main user tasks, making the solution more tangible:
Wireframes
To understand how the solution might function and appear, we created low-fi wireframes:
Wireframes served as building blocks for what came up next...
Ideation
Outcome
Pulse is an app designed to enhance the pre- and onboarding experiences of Gen Z individuals entering the workforce.
Onliness statement
Pulse revolutionizes the onboarding journey for new employees by offering a tailored & personalized experience. With a virtual buddy readily available to address inquiries, Pulse ensures seamless integration into company culture, a vital aspect in an era where younger generations expect innovative ways to foster meaningful connections with their workplaces.
Key Features
A welcoming experience
Our app onboarding employs a playful guide along with a series of questions to enable the buddy to recommend activities and events later on.
The Buddy
The intelligent experience is facilitated by the smart virtual assistant, the buddy, who possesses a warm and friendly personality to enhance newcomers' sense of welcome.
Visual components
Violet and bright yellow were selected to form a playful color palette, evoking a joyful and energetic vibe!
Hi-Fi prototype
